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Meet Gina


Gina Wells, CLU, ChFC

Owner, Financial Design Strategist, Fiduciary Advisor

In my over 30 years of working in the estate and financial planning arenas, I have loved helping people find solutions to problems some never thought they had, and ultimately take control of their money vs it controlling them. 

 - Gina Wells

About Us

About Gina

Financial Design Strategies


     Gina Wells was in a predicament. Newly married, she and her husband realized that their larger, blended family, created a desperate need for home renovations. Despite the fact that she and her husband were living paycheck to paycheck, Gina found a way to break free of her reliance on financial institutions and find the money without going into debt. Since then, she has spent her career empowering her clients to do the same.


     There is more to the story than conventional wisdom would have us believe. Each personal struggle evolved into a mission to find a better way to approach financial planning. A way that focused on sound economic principles, critical thinking, and a focus on an individual's needs.  

Read the Full Story


My belief is that traditional financial planning does not offer adequate solutions for today's complex economy. My mission is to shed light on financial truths to provide our clients with a better understanding of how money works, and how to make it work for them.

I take a 360-degree approach and help find money families may be unnecessarily, even unknowingly transferring away. By coordinating and integrating all the elements of one's cash flow starting with income, savings, expenses, liabilities, taxes, and future expenditures, together I build with my clients their own “Personal Economic Model.”  The model helps show areas that can be improved upon, bringing dollars back to the table, to save or spend - the decision is yours.  If you choose to save it, I help with your understanding that there are only three buckets with which to contend: tax deferred, taxable, or tax free.


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