Meet Gina
Gina Wells, CLU, ChFC, RICP
Owner, Financial Design Strategist
In my over 30 years of working in the estate and financial planning arenas, I have loved helping people find solutions to problems some never thought they had, and ultimately take control of their money vs it controlling them.
- Gina Wells
About Gina
Financial Design Strategies
MY STORY
Gina Wells was in a predicament. Newly married, she and her husband realized that their larger, blended family, created a desperate need for home renovations. Despite the fact that she and her husband were living paycheck to paycheck, Gina found a way to break free of her reliance on financial institutions and find the money without going into debt. Since then, she has spent her career empowering her clients to do the same.
There is more to the story than conventional wisdom would have us believe. Each personal struggle evolved into a mission to find a better way to approach financial planning. A way that focused on sound economic principles, critical thinking, and a focus on an individual's needs.
MY MISSION
My belief is that traditional financial planning does not offer adequate solutions for today's complex economy. My mission is to shed light on financial truths to provide our clients with a better understanding of how money works, and how to make it work for them.
I take a 360-degree approach and help find money families may be unnecessarily, even unknowingly transferring away. By coordinating and integrating all the elements of one's cash flow starting with income, savings, expenses, liabilities, taxes, and future expenditures, together I build with my clients their own “Personal Economic Model.” The model helps show areas that can be improved upon, bringing dollars back to the table, to save or spend - the decision is yours. If you choose to save it, I help with your understanding that there are only three buckets with which to contend: tax deferred, taxable, or tax free.
MY APPROACH
My Team
Jen Pluta
Financial Design Strategist
& Licensed Insurance Agent
Guiding with heart. Planning with purpose.
For more than 20 years, I thrived in the jewelry industry as a sales manager, helping people celebrate life’s most meaningful moments. But when I became a widow, everything changed — including the direction of my career and my purpose.
For over a decade, my husband and I entrusted our financial planning to Gina Wells, not only a trusted professional but also a true family friend. Gina guided us with wisdom and care, helping us put the right protections in place — including life insurance. I never imagined I would need to rely on it so soon, but when I did, it was life changing. Because of Gina’s foresight, I was able to walk through the unimaginable with stability and hope.
Now, I am following in her footsteps as a Financial Design Strategist. My mission is to help others design thoughtful, personalized financial strategies that protect what matters most and provide confidence for the future. I bring not only professional knowledge, but also the perspective of someone who has sat on the other side of the table — someone who knows firsthand the difference a well-prepared financial plan can make.
Whether you are preparing for retirement, navigating a major life transition, or simply seeking clarity and direction, I am here to help — with compassion, integrity, and a commitment to walking along your side.